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Weekend Challenge

May 19th-22nd, 2017

A lot of our students have expressed interest when I’ve discussed the concept of framing before.

As this website explains:

“… Framing effects are perceptual. They are analogous to optical illusions in terms of whether the glass is half full or whether the glass is half-empty. The framing effects occur when a subject makes a different choice depending on whether the same outcomes are phrased as though they were gains versus as though they were losses. Sometimes framing effects are confused with reflection effects.”

THE CHALLENGE: Pick a story and write FIVE headlines for it….

Don’t lie.

  • One each from a right-wing and left wing frame – but be over the top. As blatant as you want to be!
  • One each from left and right frames — but be subtle. Think Daily Caller or New York Times
  • The fifth — write as objective a headline as possible, with an attempt at NO framing…

Here are some examples from a current story:

BLATANT LEFT FRAME: GOP Witch Hunt That Destroyed Weiner’s Career Ends In Guilty Verdict
SUBTLE LEFT FRAME: Weiner Will Plead Guilty After Sexting Allegations
BLATANT RIGHT FRAME: Clinton Protege Weiner is Latest Democrat Perv
SUBTLE RIGHT FRAME: Huma Abedin’s Husband Anthony Weiner Pleads Guilty to Sending Obscenity to Minor
NO FRAME: Anthony Weiner Pleads Guilty To Distributing Obscene Material to Minor

The winner of this contest gets a free copy of two books by two authors key in defining political framing: Don’t Think of an Elephant! by George Lakoff, and Words That Work by Frank Luntz.

…then once you’ve written the headlines, watch the following video:

Submit a question for the next Daily Briefing

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